In this project, I invited six active users of Xiaohongshu to participate in interviews, which were conducted using questionnaires created from the literature. This research involved several types of Xiaohongshu audience:

(1) those who have never made a post or commented on Xiaohongshu, participants;

(2) those who have published material on Xiaohongshu but are not celebrities; 
(3) regular content providers with more than five thousand followers.