Individuals use social media for a variety of purposes: to pass the time, maintain relationships with one another, meet new people, keep up with trends, and gather social information (Quinn, 2016). Users participate in social media interactions through features such as liking, commenting, sharing, saving each others’ posts, and more. Like many social platforms, “like” is one of Xiaohongshu’s main interactive functions. The  “like” is designed as a heart-shaped button to simply express one’s opinions during fast-paced browsing (Zhao et al., 2017). Today, “likes”, as a form of interaction in social media, represent not only simple approval and appreciation but also more complex social emotions (Zhao et al., 2017). The complex psychological processes and motivations behind “likes” are closely related to users’ emotions and satisfaction. With users’ increasing dependence on social media platforms, many researchers have studied users’ behavioural motivation and satisfaction based on the theory of use and satisfaction. However, by searching China’s CNKI and other academic databases, there are limited studies on Xiaohongshu users’ liking behaviour. In some studies on WeChat, an older social platform with a more extensive user base, some researchers found that the action of “liking” could help strengthen users’ contact with others and satisfy users' needs for social integration and emotional catharsis (Zhao et al., 2017).