This website was created and facilitated by Jingyuan Zhu. 
 

This project presents its research in the form of a website as an online database. Although Xiaohongshu has become increasingly popular among not only teenagers and young adults but also middle-aged users, and given the fact that it has become the online platform that all commerce is taking part in, it is apparent that there is not a lot of academic discussions, research and figures surrounding its trend and user behaviours. The website aims to be a visual database of what I have learned, an interactive platform for sharing user experience, and a digital archive of the academic research material I have gathered to this date. It is meant to be a site that invites everyone to contribute to the research.